Earth Day in West Chester Borough was a resounding success for the Green Team. This year the WCGT partnered with West Chester University Assistant Professor of Communication Megan Schraedley and her class of organizational communication students. This partnership resulted in a dynamic Art Festival and Stroll event, spreading the word about Earth Day and sustainability in the Borough. Dr. Schraedley and her students helped plan the Earth Day Art Festival & Stroll which took place on April 22nd throughout the Borough.
This event had two parts. The first part showcased sustainable art pieces digitally on our Instagram page and in-person at the Chester County Historical Center. The second part featured an in-person sidewalk chalking event along High Street. At the CCHC, local students and artists created several nature-themed art pieces for display. These pieces used natural and upcycled materials such as plastic water bottles, found wood, clay, and cardboard to bring public awareness to nature’s beauty as well as how to find other uses for single-use materials. Please check out our Instagram page, @wc_green_team, to see these works of art.
In addition, the WCU students marketed and planned a successful sidewalk chalking event that took place on April 22nd along High Street. Families, schoolchildren, college students, business owners, and other local organizations came together to participate in this community event.
In total, we estimated over 100 people came out to support Earth Day and the WCGT, including the mayor of the Borough, Jordan Norley, who publicly recognized the West Chester Green Team’s sustainability work by presenting us with the keys to the city. The WCGT unveiled our new Transition sign (check out more info about Transition here) and Mayor Norley spoke highly of the work the WCGT is doing to improve quality of life in the Borough.
For more info and images of Earth Day, including noteworthy remarks by Rani Norley, see here.
This spring, the West Chester Green Team informed businesses in the Borough about how to acquire a Sustainable Storefronts certification, available through the Borough’s Sustainability Advisory Council. This voluntary certification available for retail businesses and restaurants is an important step towards eliminating single-use plastics in the Borough.
To tackle this issue, the WCGT partnered with Megan Schraedley, an Assistant Professor of Communication at WCU, and one of her organizational communication classes to contact local businesses. Together, we contacted dozens of businesses in the Borough and spoke with them about sustainability and the Sustainable Storefronts program. From these conversations, we helped the following local businesses become Sustainable Storefronts certified: Dia Doce, Meatball U, Bryn Mawr Running Co., Dolce Zola, 5 Senses, and Hop Fidelity.
Many thanks to these businesses for jumping on board with sustainability and joining the Sustainable Storefronts program! They are leaders for the future of the community. Be sure to thank them for joining the next time you visit any of these establishments. You can see other businesses who have joined at the Borough’s site.
Later this year, we hope to recognize these businesses for joining the Sustainable Storefronts program, so please be on the lookout for more information.
See also the Plastic-Free Please Facebook page here.
West Chester Area Transition
See information on our latest initiative here.